大师杯
中国啤酒大奖赛

大师杯办赛理念

The Master Cup's competition philosophy:
公平 合理 科学
Fairness Rationality and Scientific Approach

纪录片

DOCUMENTARY

《正在发酵》精酿文化进行时

由大师杯创意并发起拍摄的国内首部独立酿酒师系列纪录片《正在发酵》,将会作为记录中国精酿产业发展变迁,记录平凡而不平庸的精酿人物与里程碑事件的重要文化板块,持续与大众对话。这将是一次保持进行时的创作,一直在路上的文化纪实。

What’s Brewing

"What's Brewing",China's first independent documentary series on craft brewers, initiated and produced by Master Cup Creative, will serve as a significant cultural archive that documents the evolution of China's craft beer industry, chronicling both extraordinary ordinary individuals and milestone events in the field. This ongoing project will maintain an open dialogue with the public, presenting itself as both a perpetual work-in-progress and a cultural record constantly in motion.